Effective and efficient SMS marketing requires an SMS short code. There are many different ways to use short codes. Here we’ve compiled a few noteworthy short code marketing examples.
Mobile Wallet Offers
Use a short code and MMS messaging to send mobile wallet offers directly to consumers’ mobile phones compatible with iOS and Android mobile wallets. These MMS mobile wallet offers can be sent to a pre-existing database of mobile phone numbers or they can be sent as one-time messages triggered by consumers in-store or on a website.
When a consumer receives the mobile offer, they can simply click on it to store it in their mobile wallet.
SMS Customer Feedback
Use an SMS short code and text messaging to solicit comments and feedback about your business from your customers. Customers can submit their feedback to your business by sending a text message to your dedicated SMS short code.
Their messages are stored on a web-based software platform, and you can not only review the feedback but also respond to the customer via your short code.
Bank SMS Alerts
Text messaging has a 99% open rate, and the average text message is opened within three minutes after it’s sent. There’s no better way to get banking updates to customers than with text messaging.
Once a bank has provisioned a text messaging short code, it can set up triggers within its system to send text messages to banking customers. These types of triggers can include overdraft alerts, bill reminders, fraud alerts, and pin confirmations, for example.
Text Message Donations
Use a short code and text messaging to solicit and process donations from your most active donors.
To collect mobile donations via short code, supporters simply text your SMS keyword to your dedicated SMS short code. They’ll receive a text message response with a link to a website where they can make a mobile donation. This is an extremely easy way for supporters to give to your cause.
Outbound MMS Video Messaging
Looking to spice up a short code text messaging campaign? Try video! With MMS messaging you can send video messages directly to consumers’ mobile phones. These videos can be 30 to 60 seconds long and of relatively high quality, and they’re viewable within the text messaging app. With the high open rate for text messages, you can bet that almost everyone will be watching your video.
Inbound MMS Video Messaging
Did you know that with MMS messaging on a short code consumers can send your business their own videos?
Video text messaging powered by MMS is a great way for consumers to engage with your business. Art submission contest? This works! Mobile journalism? So convenient! It’s also a great way for your customer support team to get more information about an issue a customer may be experiencing.
Outbound MMS Picture Messaging
MMS messaging also allows you to send picture messages directly to consumers’ mobile phones from your short code. Consumers can open these picture messages within their text messaging app.
MMS picture messages can be of relatively high quality, which can help your brand make the best impression with your customers.
SMS Package Alerts
Use a short code and SMS alerts to update customers on the shipping status of their orders.
By using an SMS transactional API, you can trigger SMS messages to go out to a customer at certain stages during the processing of their order. You can even send a hyperlink in your shipping notification text messages directing the customer to a mobile-enabled order tracking page.
Longform MMS Messaging
Need to say something in more than 160 characters via SMS short code? Don’t worry, the MMS messaging protocol accommodates longform messages.
MMS messaging allows you to send not only messages containing more than 160 characters but also videos and images. With this sort of power, there’s nothing that you can’t do with your mobile messaging short code number.
SMS Account Alerts
Empower consumers to make their own account inquiries on the go from their mobile phone with a short code and text messaging.
Making account inquiries is simple. All your customer has to do is text an SMS keyword to your SMS short code. Upon receiving your customer’s message, your system will send a text message response with the relevant information. This functionality is also great for sending invoices, making payments, checking on pending payments, and much more.
Safety and Emergency Messaging
Use a short code and text messaging to enable consumers to communicate safety and security concerns to your business.
When a consumer sends a text message to your short code stating their safety or security concern, the text message is routed to a web-based software platform where someone from your company can monitor messages and respond to via text message.
For most businesses, safety and security are a top priority, and using a short code can help ensure everyone stays safe.
Employee SMS Alerts
Use a short code and text messaging to communicate important information to employees when they’re away from their computers. There’s no better way to reach employees on the go than with short code text messaging.
SMS text messages can include text, hyperlinks, and even click-to-call phone numbers.
Product Information Messaging
Use a short code to send product information to consumers when they’re ready to buy.
A consumer interested in a specific product can text message an SMS keyword associated with the product to your SMS short code and receive a reply with more information about that product. That reply can include text, images, videos, hyperlinks, and a click-to-call phone number.
The best part? When a consumer engages with your short code, you’ll automatically collect their mobile phone number for a sales follow-up call.
Customer SMS Support
Use a short code and text messaging to assist with customer support and give consumers the necessary product information when they’re ready to buy.
This type of short code usage is great for businesses that either want to reduce sales floor staff or just make it easier to provide immediate answers to customers’ questions.
It’s easy for the customers as well. All they have to do is text message their question to your dedicated short code. Their question is routed to a web-based software platform that allows your staff to respond with the appropriate answer.
Mobile Rewards Program
One of the most popular ways to use an SMS short code is to build a mobile rewards program. The first step in building a mobile rewards program is to capture consumers’ mobile phone numbers. Consumers join the program by sending a text message with your SMS keyword to your SMS short code.
Once a consumer has joined your mobile rewards program, you can use a web-based software platform to send them text message offers. These text message offers can include text, images, videos, hyperlinks, and click-to-call phone numbers.
Text Message Offers
Use a short code to send valuable text message offers to consumers, which they can redeem in-store or online. These text message offers can include text, videos, images, hyperlinks, and click-to-call phone numbers.
The example below is a promotional message from Macy’s with promotion details and a link to their website.
Use a short code and text messaging to engage with audiences and allow them to post messages to any screen.
It’s so easy! All an audience member has to do is text their message to your dedicated short code. Once the message is received by a web-based software platform, it’s screened, then sent to be displayed on an in-venue screen.
Use a short code and SMS messaging to run a contest or giveaway and collect information such as phone numbers, names, emails, and zip codes. To enter, consumers simply text message your SMS keyword to your short code.
If you want to gather additional information about participants, you can request it during the opt-in process.
Use an MMS-enabled short code to send pertinent contact information about your business directly to consumers’ mobile devices.
Using a web-based software platform, upload your business vCard. When a consumer text messages your SMS keyword to your short code, they’ll receive a response with your vCard, which they can download directly to their mobile device.
SMS Two-Factor Authentication
Use a short code and SMS messaging to ensure account security with two-factor authentication.
During the login process, if two-factor authentication is enabled, a text message with a unique pin number is sent to the account holder. To confirm they’re the account owner, they must enter that unique pin number into the website to complete the login process.
Mobile App SMS Notifications
While push notifications are great, nothing compares to sending users a text message directly from your app. Text messages from apps can serve just about any purpose, from reminding users to open the app after a period of dormancy to relaying account-based information such as letting a user know their car is arriving shortly.
The possibilities are endless for using an SMS short code to better engage and notify app users.
SMS Voting and Polling
Use a short code and text messaging to engage with consumers and solicit much-needed feedback.
To run an SMS voting or polling campaign, all you have to do is advertise an SMS keyword and your SMS short code. When a consumer text messages your SMS keyword to your SMS short code, they receive a series of questions soliciting their feedback.
SMS Appointment Reminders
Use a short code and text messaging to send a friendly reminder about a previously scheduled appointment.
These text message appointment reminders can include information such as the time of the appointment, office location, and even a hyperlink or phone number to use if the appointment needs to be rescheduled.
SMS Mobile App Downloads
Want to increase mobile app downloads? Use an SMS short code and SMS keyword to do just that. Simply advertise your SMS keyword and short code, and when someone engages with it, they’ll receive a link to download your app.
The best part is that the link in the text message can take the user directly to the app store, making it extremely easy to find and download the correct mobile app.
SMS Email Capture
Looking for a great way to grow your email subscriber database? You can start capturing new email subscribers by using a short code and text messaging.
It’s so simple! All consumers have to do is text message their email address to your dedicated SMS short code. Once you’ve captured their email address, you can add it to any email marketing platform.
Use a short code and text messaging to capture leads and collect information such as phone numbers, names, emails, and zip codes.
To collect new leads, advertise your SMS keyword and your SMS short code. When a consumer text messages your short code, you’ll be able to capture whatever information you need to follow up with that consumer.
Inbound MMS Picture Messaging
Use an MMS short code to accept images from consumers for everything from customer support to fan submissions. When consumers text message their image to your MMS short code, that image is routed to your web-based software platform.
Once the image is received, you can send an automated text message response or even customize each response based on the image the consumer sent.