Learn how your business can use an SMS short code.
There are many different reasons that businesses and organizations use SMS short codes. To help you understand the many different ways you can use a short code, we’ve highlighted some of the most popular use cases below.
Mobile Wallet Offers
Use a short code and MMS messaging to send mobile wallet offers directly to consumer’s mobile phones that are compatible with iOS and Android mobile wallets.
These mobile wallet offers sent via MMS can be sent to a pre-existing mobile database, or can be one-off messages triggered by a consumer on a website, or in-store.
When received, consumers can simply click to mobile offer to store it within their mobile wallets on either their iOS or Android device.
SMS Customer Feedback
Use a short code and text messaging to engage with consumers, to solicit their comments and feedback about your business. For consumers to submit their feedback to your business, all they have to do is text their feedback to your dedicated SMS short code.
When the feedback is received, it’s stored on a web-based software, allowing you to not only review the customer feedback, but also respond via your short code to the customer feedback.
Bank SMS Alerts
With text messaging having a 99% open rate, and the average text message being opened within 3 minutes of sending, there’s no better way to get banking updates to customers than with text messaging.
After a text messaging short code has been provisioned, a bank can set up triggers within their system to send text messages to their customers. These types of triggers can include overdraft alerts, bill reminders, fraud alerts, pin confirmations, etc.
Text Message Donations
Use a short code and text messaging to solicit and process donations from your most active donors.
To collect mobile donations via short code, simply have supporters text your SMS keyword to your dedicated SMS short code. In return, you’ll send a text message with a link where that supporter can make their mobile donation.
The best part, they can make their mobile donation right on their mobile device, making it extremely easy for supporters to give to your cause.
Outbound MMS Video Messaging
Looking to spice up a text messaging campaign run on a short code? Try using MMS messaging, which allows you to send video messages directly to consumer’s mobile phones.
These mobile videos can be watched by consumers right within their text messaging app, and with text message marketing having a 99% open rate, you’re assured that each and every recipient will be watching your video.
MMS videos sent through a short code can be between 30-60 seconds in length, and can be of relatively high video quality.
Inbound MMS Video Messaging
Did you know that by using MMS messaging on a short code, you can have consumers text message your business their own videos.
Video text messaging powered by MMS is a great way for consumers to engage with your business. It’s also a great way for your customer support team to get more information about issues that a customer may be experiencing. Nothing really can beat a video!
Outbound MMS Picture Messaging
Looking to spice up a text messaging campaign run on a short code? Try using MMS messaging, which allows you to send picture messages directly to consumer’s mobile phones.
These picture messages can be opened by consumers right within their text messaging app, and with text message marketing having a 99% open rate, you’re assured that each and every recipient will see your picture.
MMS picture messages sent through a short code can be relatively high image quality, giving your brand the best impression for consumers.
SMS Package Alerts
Use a short code and SMS alerts to keep consumers up-to-date on when their purchases will ship, and arrive at their homes.
By using an SMS transactional API, you can trigger SMS messages to be sent to customers at certain stages of their order. You can even send a hyperlink in your shipping notification text messages, which directs the customer to a mobile enabled shipping status page.
Longform SMS Messaging
Need to send more than 160-characters of text via SMS short code? Don’t worry, you can now send longform messages by using MMS messaging protocol.
MMS messaging not only allows you to send over 160-characters, but it also allows you to send videos and images to consumers. With this sort of power, there’s nothing that you can’t do with your mobile messaging short code number.
SMS Account Alerts
Use a short code and text messaging to empower consumers to make their own account inquiries on the go from their mobile phone.
It’s simple for consumers to make an account inquiry, as all they have to do is text an SMS keyword to your SMS short code. Once the text message has been received, your system will return the needed information to the consumer’s mobile phone.
Safety & Emergency Messaging
Use a short code and text messaging to enable consumers to communicate safety and security concerns to your business.
When a consumer sees something, they can text message your short code with their safety or security concern. The text message is then routed to a web-based software, where messages are monitored by staff. If needed, the staff can then respond to any safety or security concerns by sending a reply text message to the consumer.
For most businesses, safety and security are priority number one, and using a short code can help ensure everyone stays safe.
Employee SMS Alerts
Use a short code and text messaging to communicate important information to employees when they’re away from their computers.
With short code text messaging having a 99% open rate, and with the majority of text messages being opened within 3 minutes of being sent, there’s no better way to reach employees on the go.
Product Information Messaging
Use a short code to get needed product information into the hands of consumers when they’re ready to buy.
Consumers that are interested in a specific product can text message an SMS keyword that correlates to that product, to your SMS short code. After texting in, they’ll receive back a message with more information about that specific product. In that text message you can include text, images, videos, hyperlinks, and even a click-to-call phone number.
The best part, when a consumer engages with your short code, you’ll automatically have collected their mobile phone number for a sales follow up call.
Customer SMS Support
Use a short code and text messaging to assist with customer support, and get needed product information into the hands of consumers when they’re ready to buy.
This type of short code usage is great for businesses that either want to reduce on the sales floor staff, or just make it easier for customers to get their immediate questions answered.
It’s easy for customers to do as well, as all they have to do is text message their question to your dedicated short code. Their question is then routed to a web-based software solution, allowing your staff to respond with the appropriate answer to their question.
Mobile Rewards Program
One of the most popular uses of a SMS short code is to build a mobile rewards program. The first step in building a mobile rewards program is to capture consumers’ mobile phone numbers. This is done by getting consumers to text message your SMS keyword to your SMS short code to join the program.
Once a phone number has joined the mobile rewards program, you’ll be able to use a web-based software to send text message offers to them. These text message offers can include text, images, videos, hyperlinks, and even click-to-call phone numbers.
Text Message Offers
Use a short code to send valuable text message offers to consumers, which can be redeemed in-store, or online.
Text message offers have a 99% open rate, with the majority of text message offers being opened within 3 minutes of being sent to a consumer.
Text message offers can include text, videos, images, hyperlinks, and even click-to-call phone numbers.
Use a short code and text messaging to engage with audiences, allowing them to post messages to any screen.
The best part, it’s very easy for audiences to do! All someone has to do is text message their message to your dedicated short code. Once the message is received by a web-based software platform, the message is screened, then sent to be displayed on an in-venue screen.
Use a short code and SMS messaging to run a contest or giveaway, and collect information such as phone numbers, names, emails, zip codes, etc.
Simply have consumers text message your SMS keyword to your short code to be entered into the contest or giveaway.
If you want to gather additional information about participants that are engaging with your contest or giveaway, you can request this type of information during the opt-in process.
Use a MMS enabled short code to get pertinent contact information about your business onto consumer’s mobile devices.
Using a web-based software platform, upload your business vCard, which will be sent when a consumer text messages your SMS keyword to your short code.
Once the consumer receives the response text message, they’re able to download your business vCard directly to their mobile device.
SMS Double Authentication
Use a short code and SMS messaging to ensure account security by offering consumers double authentication when logging into their accounts.
When enabled, double authentication requires that during the login process, a text message gets sent to the account holder with a unique pin number. To confirm the person that owns the account is actually the one logging in, that unique pin number is required to be entered back into the website to complete the login process.
Mobile App SMS Notifications
While push notifications are great, nothing compares to sending a text message from your app to users. Text messaging has a 99% open rate, and the average text message is opened within 3 minutes of being received on a mobile device.
Text messages from apps can be for anything, from reminding users to open the app after a period of dormancy, to account based information such as an app user’s car is arriving shortly.
The possibilities are endless really when you’re thinking about how to use an SMS short code to better engage and alert app users.
SMS Voting & Polling
Use a short code and text messaging to engage with consumers, and solicit much needed feedback from them.
To run a SMS voting or polling campaign, all you have to do is advertise an SMS keyword and your SMS short code. When a consumer text messages your SMS keyword to your SMS short code, they’re asked a series of questions to solicit their their feedback.
SMS Appointment Reminders
Use a short code and text messaging to send a friendly text message reminder to consumers about a previously scheduled appointment.
In these text message appointment reminders, you can include information such as the time of the appointment, office location, and even a hyperlink or phone number to use if the patient needs to reschedule.
SMS Mobile App Downloads
Want to increase mobile app downloads? Use a SMS short code and SMS keyword to do just that. Simply advertise your SMS keyword and short code, and when someone engages with it, send them a link to download your app.
The best part is that the link in the text message can go directly to the app store, making it extremely easy to find and download the correct mobile app.
SMS Emergency Alerts
Use a short code and text messaging to communicate emergency information to people while they’re away from their computers.
With short code text messaging alerts having a 99% open rate, and with the majority of text messages being opened within 3 minutes of being sent, there’s no better way to reach people on the go.
In the emergency text message alert you can include text, hyperlinks, and even click-to-call phone numbers.
SMS Email Capture
Looking for a great way to grow your email subscriber database? If so, you should start capturing new email subscribers by using a short code and text messaging.
It’s so simple! All consumers have to do is text message their email address to your dedicated SMS short code. Once the email is captured, then it can be added to any email marketing platform.
Use a short code and text messaging to capture leads, and collect information such as phone numbers, names, emails, zip codes, etc.
To collect new leads, all you have to do is advertise your SMS keyword and your SMS short code. When consumers text message your short code, you’ll be able to capture whatever information you need to follow up with that consumer.
Inbound MMS Picture Messaging
Use a MMS short code to accept images from consumers for everything from customer support to fan submissions. Consumers simply need to text message their image to your MMS short code, and that image will be routed to your web-based software.
Once the image is received, you can send back an automated text message response, or even customize each response based on the image that was sent in.