What Is an SMS Short Code Application?

Before you start provisioning a dedicated short code, which will allow you to start sending and receiving text messages on it, your short code application must first be approved by the Short Code Registry.

Below is an overview of the Short Code Registry application process followed by a more detailed look at exactly what is needed to complete the Short Code Application.

For help at any stage of your short code purchase, contact the SMS Short Code Directory.

 

Step 1

Once you’ve purchased your short code, you’ll need to file a Common Short Code Campaign Application with the Short Code Registry. The Common Short Code Campaign Application requires specific details about your organization and about the SMS campaign you’re planning to run on your short code.

 

Step 2

Once you’ve submitted your Common Short Code Campaign Application, the Short Code Registry will review it. If your Short Code Application is approved, it moves on to the next step in the process. If it’s denied, someone from the Short Code Registry will contact you to discuss why it was denied and what you need to do to fix the issues.

To avoid delays in the Short Code Application review process, make sure to double-check your application for incomplete or missing information.

 

Step 3

After the Short Code Registry has approved your Short Code Application, it’s sent to the various wireless carriers for their approvals. If your Short Code Application is approved by the wireless carriers, it moves to the next step in the process. If it’s denied, someone from the Short Code Registry will contact you to discuss why it was denied and what you need to do to fix the issues in your Short Code Application.

 

Step 4

Once the wireless carriers have approved your Short Code Application, you’ll need to start the provisioning process. Here’s a detailed look at what’s involved in provisioning a short code.

 

Short Code Application: Required Information

Before submitting your Short Code Application to the Short Code Registry, you’ll need to create an SMS campaign. The Short Code Registry requires at least one campaign for each short code.

To help prospective short code buyers get an idea of the type of information they’ll need to submit with their Common Short Code Application, we’ve broken down the three different sections of the application and what’s asked in each section.

For help submitting your Short Code Application to the Short Code Registry, contact the short code experts at the U.S. Short Code Directory.

 

Contact Information

 

Short Code Contact Information

As just mentioned you’ll need to submit an SMS campaign along with your Short Code Application. All the information required in the Short Code Application will be based on that campaign.

The first part of the Short Code Registry’s Short Code Application asks for the basic contact information you want to have associated with the campaign. This should be the person responsible for the campaign that will be running on the short code.

You can also designate a compliance contact for the short code campaign. The compliance contact is notified when there’s a compliance issue with CTIA auditing standards.

 

Short Code Content Provider

The content provider owns or has the rights to the content that will be used in the SMS marketing campaign. It’s very common for the content provider to license the content to application providers for delivery to mobile devices.

 

Customer Service Information

An important part of any SMS campaign running on a short code is making sure the consumer experience is a good one. To ensure this, the Short Code Application asks for you to disclose customer service information, so they can not only approve this information but also be able to provide the appropriate contact information if there is an issue with your short code and a consumer contacts them for help.

 

Provider Details

 

Individual Program

The second part of the Short Code Registry’s Short Code Application asks about provider information, starting with information about the individual short code program. They’ll ask you for the campaign name, the SMS keyword consumers will use to interact with the campaign, and the content rating of the short code campaign.

 

SMS Aggregators and Carriers

The Common Short Code Administration will also want to know which SMS aggregator you’re going to use to host the short code and which wireless carriers you want to provision the code on. Here’s a list of SMS aggregators, and these are the wireless carriers in the United States that support short code messaging:

  • Aerialink
  • Alaska Communications Systems (ACS)
  • Altice Mobile
  • ASTACAT&T
  • Atlantic Tele-Network International (ATNI)
  • bandwidth.com (includes Republic Wireless)
  • Blue Wireless
  • Bluegrass Cellular
  • Boost
  • Brightlink
  • C Spire Wireless (aka Cellular South)
  • Carolina West Wireless
  • Cellcom
  • Cellular One of N.E. Arizona
  • Chariton Valley Cellular
  • Chat Mobility
  • Copper Valley Telecom
  • Cordova
  • Cross Wireless
  • Digital Communications Consulting
  • Duet Wireless
  • East Kentucky Network (Appalachian Wireless)
  • Enflick
  • GCI Communications
  • GetLisa/ClearSky
  • Google Voice
  • Illinois Valley Cellular
  • Indigo Wireless
  • Inland Cellular
  • Inteliquent
  • Interop
  • James Valley Cellular (JVC)
  • Limitless Mobile
  • MetroPCS
  • Mid-Rivers Communications
  • MTA Wireless/Matanuska Kenai
  • MTPCS Cellular One (Cellone Nation)
  • Nemont CDMA
  • Nex Tech Communications
  • Northwest Missouri Cellular
  • Panhandle Wireless
  • Pine Belt
  • Pine Cellular
  • Pioneer Cellular
  • Rural Independent Network Alliance (RINA)
  • Shelcomm
  • SouthernLINC
  • Sprint
  • Standing Rock Telecom
  • Telnyx
  • TextMe
  • Thumb Cellular
  • Tracfone
  • Truphone
  • T-Mobile
  • Triangle Wireless
  • Union Telephone
  • United States Cellular Corp
  • United Wireless
  • Verizon
  • Viaero Wireless
  • Virgin Mobile
  • West Central Wireless

 

SMS Campaign Content Provider

The campaign content provider owns or has the rights to the content that will be used in the SMS marketing campaign. It’s very common for the content provider to license the content to application providers for delivery to mobile devices.

 

SMS Application Provider

You’ll have to disclose what SMS provider you’ll be using. The SMS provider is the software solution that you’ll use to manage the SMS campaign. Sometimes the SMS Provider can be the same as the SMS aggregator, but it’s usually another company. For help selecting an SMS provider for your campaign, contact the U.S. Short Code Directory.

 

Marketing Agency

The Short Code Registry will also want you to disclose if you’re associating any marketing agency or any specific media with the campaign.

 

Application Details

 

Campaign Information

One of the most important parts of the Short Code Application is the campaign information section. The information in this section lets the Short Code Registry know how you’re going to be using the short code. In addition to disclosing the campaign service type, you must describe the short code interaction with the consumer step by step. Campaign service types are things like alerts, trivia, contests, and mobile coupons.

In this section, you’re also asked to disclose how consumers will opt in to receive future messages from the campaign on the short code. The four options are web, SMS, WAP, or IVR.

 

SMS Campaign Billing

The Short Code Application also asks you to disclose the billing rate you’ll be using for the short code and the associated SMS campaign. There are a few types of billing rates:

  • Standard-rate billing
  • Charity/Donations billing
  • Premium billing
  • Free-to-End-User (FTEU) billing

 

Media Placement

When you run a text messaging campaign on a short code, there’s a very good chance you’ll be using different media types to advertise the campaign. When advertising the SMS campaign you’ll be advertising the short code you’ll be using, so the Short Code Registry will want to know which media types you’ll be using to advertise your SMS campaign to consumers.

 

SMS Campaign Schedule

The Short Code Registry will also want to know when you plan on launching your SMS campaign publicly. They’ll want to know the anticipated launch date and the expiration date of the campaign if applicable.