Before you start provisioning a dedicated short code, which will allow you to start sending and receiving text messages on it, you first must have your short code application approved by the Short Code Registry.
Below is an overview of the Short Code Registry application process. For a more detailed look at what exactly is needed to complete the Short Code Application, continue past this overview.
For help at any stage of your short code purchase, feel free to contact the SMS Short Code Directory for help.
Once you have purchased your short code, the next step is to file a Common Short Code Campaign Application with the Short Code Registry. The Common Short Code Campaign Application requires specific details about your organization, and the SMS campaign you’re planning to run on your short code.
Once your Common Short Code Campaign Application is submitted, it will be reviewed by the Short Code Registry. If the Short Code Application is approved, it will be moved to step 3. If the application is denied, the staff at the Short Code Registry will contact you, and discuss why, and how to fix the issues.
To avoid delays in the Short Code Application review process, please make sure to double check your application for any incomplete or missing information.
Once approved by the staff at the Short Code Registry, the Short Code Application will then be sent to the various wireless carriers to get their approvals. If the Short Code Application is approved by the wireless carriers, it will be moved to step 4. If the application is denied, the staff at the Short Code Registry will contact you, and discuss why, and how to fix the issues in your Short Code Application.
Once your Short Code Application is approved by the wireless carriers, you’ll now need to start the provisioning process. For a detailed look at what’s involved to provision a short code, click here.
Short Code Application – Required Information
When submitting your Short Code Application to the Short Code Registry, you’ll first need to create an SMS campaign. The Short Code Registry requires at least one campaign for each short code.
To help prospective short code buyers get an idea of the information they’ll need to submit their Common Short Code Application, we’ve broken out the three different sections of the application, and what is asked in each section below.
For help submitting your Short Code Application to the Short Code Registry, feel free to contact the short code experts at the U.S. Short Code Directory.
Short Code Contact Information
As stated above, the first thing that is needed to submit your Short Code Application is a campaign. All of the information required in the Short Code Application will be based on that campaign.
The first part of the Short Code Registry’s Short Code Application asks for you to provide the basic contact information that you want associated with the campaign. This should be the person responsible for the campaign that is running on the short code.
As you can see from the image to the right, you also can designate a compliance contact for the short code campaign. The compliance contact will be notified when there’s issues with a short code being in compliance with CTIA auditing standards.
Short Code Content Provider
When the Short Code Application asks you for the contact information for the “Content Provider”, this is entity that owns or has the rights to the content that will be used in the SMS marketing campaign. It’s very common for the Content Provider to license the content to application providers for delivery to mobile devices.
Customer Service Information
An important part of any SMS campaign running on a short code is making sure the consumer experience is a good one. To ensure this, the Short Code Application asks for you to disclose customer service information, so not only can they approve this information, but if there is an issue with your short code, and a consumer contacts them, they can make sure they get the appropriate contact information to receive the help they need.
The second part of the Short Code Registry’s Short Code Application will ask about provider information. The first information requested in this section is about the individual short code program. As you can see in the image to the right, they’ll ask you for the campaign name, the SMS keyword used by consumers to interact with the campaign, and the content rating of the short code campaign.
SMS Aggregators & Carriers
The Common Short Code Administration will also want to know which SMS aggregator you’re going to use to host the short code, and which wireless carriers you want to provision the code on. For a list of SMS aggregators, click here. For a list of wireless carriers that support short code messaging, click here.
SMS Campaign Content Provider
When the Short Code Application asks you for the contact information for the “Campaign Content Provider”, this is entity that owns or has the rights to the content that will be used in the SMS marketing campaign. It’s very common for the Content Provider to license the content to application providers for delivery to mobile devices.
SMS Application Provider
In the Short Code Application, you’ll also have to disclose what SMS provider you’ll be using. The SMS provider is the software solution that you’ll use to manage the SMS campaign. While sometime the SMS Provider can be the same as the SMS aggregator, it’s usually another company. For help selecting an SMS provider for your campaign, contact the U.S. Short Code Directory.
The Short Code Registry in their Short Code Application will also want you to disclose if you’re associating any marketing agency, or any specific media with the campaign.
One of the most important parts of the Short Code Application is the campaign information section. Why? The campaign information section lets the Short Code Registry know how you’re going to be using the short code. They require that you describe the short code interaction with the consumer step-by-step, in addition to disclosing the campaign service type. Campaign service types are things like alerts, trivia, contests, mobile coupons, etc.
In this section, the Short Code Application also wants you to disclose how consumers will opt in to receive future messages from the campaign on the short code you just purchased. The four options are web, SMS, WAP or IVR.
SMS Campaign Billing
In the Short Code Application, you’ll have to disclose the billing rate you’ll be using for the short code and the associated SMS campaign. There’s a few different types of billing rates, which are listed below.
- Standard Rate Billing
- Charity/Donations Billing
- Premium Billing
- Free to End User (FTEU) Billing
When running a text messaging campaign on a short code, there’s a very good chance that you’ll be using different media types to advertise the campaign. When advertising the SMS campaign you’ll be advertising the short code you’ll be using, so the Short Code Registry in their Short Code Application will want to know which media types you’ll be using for advertising to consumers.
SMS Campaign Schedule
The Short Code Registry will also want to know when you plan on publicly launching your SMS campaign. They’ll want to know the anticipated launch date, and the expiration date of the campaign if applicable.