How Do I Migrate a Short Code?
Are you interested migrating your SMS marketing campaign to a new SMS short code? If so, it’s always a good idea for you to be aware of industry best practices before you actually transfer your subscribers from one short code to another. While the TCPA, or CTIA doesn’t have any laws or rules for migrating consumers from one short code to another short codes, the Mobile Marketing Association does have some best practices.
Below are the best practices according to the Mobile Marketing Assocation for migrating to a new short code.
All mobile subscribers must receive an SMS message from the old short code, indicating that in the future, they'll be receiving SMS messages from the new short code you're migrating to.
This SMS message must include instructions on how to opt-out of the SMS marketing program on the existing short code. The above message should be the last SMS message sent on the old short code.
After you've migrated your SMS marketing campaign to the new short code, it's recommended that you send an SMS message to all your mobile subscribers, reminding them of the short code migration, and include instructions on how to opt-out of the SMS marketing program.
After you've migrated your SMS marketing campaign to the new short code, please contact the U.S. Short Code Directory to update your short code profile page.