Toys "R" Us SMS Short Code

78697 Short Code

Last Updated: January 8, 2017

Short Code Owner Information

Business/Organization: Toys "R" Us
Address: 1 Geoffrey Way
City: Wayne
State: NJ
Zip Code: 7470
Website: http://www.toysrus.com/
Email Address: Press@toysrus.com
Phone Number: (973) 617-3500

Basic Short Code Information

Short Code Number: 78697

Learn more about SMS short codes here.

Short Code Length: 5-Digit Short Code
Short Code Activation Date: 08/11/2014
Short Code Deactivation Date: N/A
Short Code Type: Dedicated Short Code

Learn more about dedicated short codes here.

Vanity Short Code Style: Non-Vanity Short Code

Learn more about non-vanity short codes here.

Vanity Short Code Spelling: N/A
Messaging Types:
Supported Wireless Carriers:

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  • Cincinnati Bell
  • Leap Wireless
  • United States Cellular Corp
  • Verizon
  • T-Mobile
  • Alltel-Allied
  • AT&T
  • Cellular South
  • IWireless
  • Metro PCS
  • Virgin Mobile
  • Boost Mobile
  • Union Telephone
  • nTelos
  • TracFone (AT&T)
  • West Central Wireless
  • Bluegrass Cellular
  • Carolina West Wireless
  • Rural Independent Network Alliance
  • East Kentucky Network
  • Illinois Valley Cellular
  • Inland Cellular
  • Nex Tech Communications
  • Pine Cellular
  • DTC Wireless
  • Boost-CDMA
  • CellCom
  • Immix
  • ECIT
  • Alaska Communications Systems (ACS)
  • United Wireless
  • GCI Communications
  • Thumb Cellular
  • Cross Wireless
  • Chat Mobility
  • Northwest Missouri Cellular
  • Pioneer Cellular
  • Panhandle Wireless
  • Element Mobile
  • Golden State Cellular
  • Viaero Wireless
  • Plateau Wireless
  • MTPCS
  • Cellular One
  • Cleartalk (Flat Wireless)
  • Epic Touch
  • Mosaic Telecom
  • Mobi
  • PCS
  • Peoples Wireless
  • Duet IP
  • Chariton Valley Cellular
  • SouthernLINC
  • MobileNation/SI Wireless
  • MTA Wireless/Matanuska
  • Kenai SRT Communications
  • MetroPCS/T-Mobile
  • US Aio Wireless
  • Sagebrush Cellular
  • Google Voice

Short Code Campaign Information

Campaign Name: ToysRUs Text Messages
Campaign Type: Subscription
Campaign URL: http://www.toysrus.com/graphics/media/trus/li...
Campaign Status: Active
Campaign Terms & Conditions: http://www.toysrus.com/shop/index.j...
Campaign Support Phone Number: 1 (800) 869-7787
Campaign Support Email Address: Not Provided
Campaign Description:

ToysRUs is currently leasing the non-vanity short code number 78697. The ToysRUs short code 78697, is registered in the with the CSCA - Common Short Code Administration, as a standard rate short code, and is used in the Retail industry.

For more information about the short code 78697, text the word "HELP" to 78697, or call their short code customer support telephone number at 1 (800) 869-7787. Did you receive a text message from 78697, and you want to opt-out? You can opt-out from receiving ToysRUs text messages at anytime, simply replying to any message received from 78697, with the word "STOP".

ToysRUs is using their non-vanity short code 78697, to send retail SMS coupons and promotions to their opted-in customer database. While ToysRUs will not disclose how large their retail SMS campaign has become, it's very common for retailers to exceed over 1 million opted-in SMS subscribers. In addition to sending SMS coupons and promotions, retailers like ToysRUs, will run text message contests to increase customer engagement. Retailers also use short codes to encourage shoppers to download their apps via text message, and they'll even use text messaging to give their customers the ability to text their feedback to the retailer.

Campaign Content:
  • Informational Alerts
  • Loyalty Program, no Points/Prizes
Campaign Language: English
Campaign Opt-in Keyword: DEALS

Learn more about SMS keywords here.

Opt-in Type:
  • Web
  • Mobile Web
  • Keyword
Campaign Launch Date: 08/11/2014

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