653689 Short Code

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Last Updated: January 8, 2017

Short Code Owner Information

Business/Organization: OLD NAVY
Address: 2 Folsom St.
City: San Francisco
State: CA
Zip Code: 94105
Website: http://www.oldnavy.com/
Email Address: online@oldnavy.com
Phone Number: (415) 427-5575

Basic Short Code Information

Short Code Number: 653689

Learn more about SMS short codes here.

Short Code Length: 6-Digit Short Code
Short Code Activation Date: 06/09/2011
Short Code Deactivation Date: N/A
Short Code Type: Dedicated Short Code

Learn more about dedicated short codes here.

Vanity Short Code Style: Non-Vanity Short Code

Learn more about non-vanity short codes here.

Vanity Short Code Spelling: N/A
Messaging Types:
Supported Wireless Carriers:

Not receiving short code message on your wireless carrier? Click here.

  • Cincinnati Bell
  • Leap Wireless
  • United States Cellular Corp
  • Verizon
  • T-Mobile
  • Alltel-Allied
  • AT&T
  • Cellular South
  • IWireless
  • Metro PCS
  • Virgin Mobile
  • Boost Mobile
  • Union Telephone
  • nTelos
  • TracFone (AT&T)
  • West Central Wireless
  • Bluegrass Cellular
  • Carolina West Wireless
  • Rural Independent Network Alliance
  • East Kentucky Network
  • Illinois Valley Cellular
  • Inland Cellular
  • Nex Tech Communications
  • Pine Cellular
  • DTC Wireless
  • Boost-CDMA
  • CellCom
  • Immix
  • ECIT
  • Alaska Communications Systems (ACS)
  • United Wireless
  • GCI Communications
  • Thumb Cellular
  • Cross Wireless
  • Chat Mobility
  • Northwest Missouri Cellular
  • Pioneer Cellular
  • Panhandle Wireless
  • Element Mobile
  • Golden State Cellular
  • Viaero Wireless
  • Plateau Wireless
  • Cellular One
  • Cleartalk (Flat Wireless)
  • Epic Touch
  • Mosaic Telecom
  • Mobi
  • PCS
  • Peoples Wireless
  • Duet IP
  • Chariton Valley Cellular
  • SouthernLINC
  • MobileNation/SI Wireless
  • MTA Wireless/Matanuska
  • Kenai SRT Communications
  • MetroPCS/T-Mobile
  • US Aio Wireless
  • Sagebrush Cellular
  • Google Voice

Short Code Campaign Information

Campaign Name: Old Navy Alerts
Campaign Type: Subscription
Campaign URL: http://oldnavy.gap.com/browse/info.do?cid=507...
Campaign Status: Active
Campaign Terms & Conditions: https://mp.vibescm.com/p/zkx14j
Campaign Support Phone Number: 866-450-5295
Campaign Support Email Address: custserv@oldnavy.com
Campaign Description:

The common short code (CSC) number for OLD NAVY is 653689.

In the United States, the non-vanity short code number 653689, is registered with the Common Short Code Administration, as a dedicated short code.

For more information about the short code 653689, text message "HELP" to 653689. Want to stop receiving sms messages from OLD NAVY on the short code 653689? To stop receiving text messages from OLD NAVY, text "STOP" to the short code 653689.

OLD NAVY is using their non-vanity short code 653689, to send retail SMS coupons and promotions to their opted-in customer database. While OLD NAVY will not disclose how large their retail SMS campaign has become, it's very common for retailers to exceed over 1 million opted-in SMS subscribers. In addition to sending SMS coupons and promotions, retailers like OLD NAVY, will run text message contests to increase customer engagement. Retailers also use short codes to encourage shoppers to download their apps via text message, and they'll even use text messaging to give their customers the ability to text their feedback to the retailer.

Campaign Content:
  • Informational Alerts
  • Loyalty Program, no Points/Prizes
Campaign Language: English
Campaign Opt-in Keyword: FAN

Learn more about SMS keywords here.

Opt-in Type:
  • Web
  • Mobile Web
  • Keyword
Campaign Launch Date: Not Provided


  1. LDoron on January 9, 2018 at 3:40 am

    You call this a non-vanity short code? I suppose it’s just a coincidence that 653689 corresponds to the letters OLD-NVY on the phone keypad!

    I’ve noticed this misclassification for many other codes in your directory, unfortunately.

  2. Chris on November 4, 2017 at 3:53 pm

    Why r u not asleep

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